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THE BAGEL SHACK
A street-inspired branding project bringing humor, grit, and personality to New York’s most iconic breakfast. From floating bagels to sticker mascots, every element of The Bagel Shack was designed to move — just like the city it came from
Fuel for the Fast Lane
The Bagel Shack is made for movement. Inspired by the quick pace of NYC mornings, it serves up bold, handheld bagels designed to be eaten on the go. Whether you’re dodging traffic or hopping on the subway, this brand is right there with you — hot, toasted, and ready.
Stick It, Snack It, Say It Loud
The Bagel Shack’s identity pulls from the grit and humor of the streets. Designed like sticker art, these illustrations bring energy to every surface — cups, trucks, windows, even lamp posts. It’s a visual system made to slap on and share, just like your favorite late-night food stop
Street-Ready Packaging
Carbs. Caffeine. Character.
Not every coffee cup has personality — this one does. Our mascot becomes a pattern, turning the everyday into an extension of the brand. Designed to be carried,
noticed, and reposted.
Stamped by the Streets
Bold, simple, and unmistakably street-ready. This green bag features The Bagel Shack’s logo and its rally cry — “Made for the Streets.” Designed to carry more than carbs, it carries character.
The Street Is Our Storefront
Wrapped like a yellow cab and louder than a subway car, The Bagel Shack truck is a brand billboard on wheels. It’s fast, friendly, and full of flavor — and it shows up where the people are. From sidewalk service to festival flex, this truck makes every stop a brand moment